Guest reviews: encouraging honest feedback
Practical ways to request honest guest feedback and respond thoughtfully, while respecting the review platforms’ rules.
Reviews are digital word of mouth: they influence whoever books after you. Growing them honestly is possible, and it starts long before the moment of the review.
Care for the experience, not just the ask
A positive review is born from a positive stay. Clear communication, a welcome in the guest’s language and attention to detail make the difference.
Ask at the right moment
Invite guests to share honest feedback after their stay, without selecting only those who seem satisfied. Keep the request voluntary and neutral, and follow the platform’s rules on timing and incentives.
Catch problems early
If something is wrong, it’s better to find out during the stay and fix it, rather than read it in a negative review. A direct contact channel helps a lot.
What to avoid
- Fake or improperly incentivised reviews: banned by the platforms.
- Pushing or sending requests in bulk.
- Replying badly to criticism: always respond calmly and professionally.
In short
Good service and a respectful invitation can encourage useful feedback. Guests decide whether to review and what rating to give; neither software nor a request guarantees a positive review.